THE.NIM.Standard was founded by Claudio Parolini with the aim of offering denim characterized by the highest standards of craftsmanship and intended for international boutiques.

After many years in the luxury denim segment, Claudio followed in his father's footsteps and founded his own brand.

THE.NIM Standard embodies his vision of the perfect pair of jeans: cleanliness, simplicity in shape and high craftsmanship for a timeless look.